Creativity

Citroen: Idiot Abroad

Meet your neighbor. He doesn't get out much.

Published on Sep 23, 2011

Editor's Pick

British comedian and and up-and-coming writer/ director Richard Ayoade directed these idents for Citroen's sponsorship of Sky One's An Idiot Abroad in the UK. They feature a nosey neighbor who comments and shakes his head at all the fun the family next door is having as they pile into their Citroen DS4. Clearly, the guy doesn't get out much.

An Idiot Abroad stars Ricky Gervais, Stephen Merchant and Karl Pilkington, and runs for eight weeks from today. According to Jules Tilstone, marketing director of Citroen UK, the audience and tone of the show are 'a great fit' for the DS4, a family car it is targeting at a more adventurous buyer.

Ayoade, who is represented by Moxie Pictures, wrote and directed the recent feature film Submarine and starred in both the UK and US versions of sitcom The IT Crowd.

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About

Credits

Date
Sep 23, 2011
Agency:
Euro RSCG London
Client:
Citroen
Creative Director:
Brendan Wilkins
Art Director:
George Brettell
Copywriter:
George Brettell
TV Producer:
Lou Mumford
Director:
Richard Ayoade
Producer:
Jess Ensor
Director of Photography:
Magni Agustsson
Art Director:
Gary Williamson
Costume Designer:
Rosa Dias
Edit House:
Ten Three
Editor:
Quinn Williams
Post House:
The Mill

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