Creativity

California Meets Westeros in West Hollywood's Drought PSA

Game of Thrones Homage Warns of Trouble Ahead

By Alexandra Jardine. Published on Oct 15, 2015

Editor's Pick

As the ongoing drought rages in California, the City of West Hollywood tapped into "Game of Thrones" fever in a PSA designed to raise awareness of conserving water. Titled "Winter is coming, but the drought is far from over," the video is a fun parody of the show stuffed full of references, from a Daenerys lookalike crawling through the California desert, to a Tyrion character pronouncing solemnly: "No one knows how long it will last" and a Jon Snow impersonator disrobing under the hot sun. As well as the (somewhat cheesy) acting, there are also flames, dragons, swords, the foreboding GoT cello music and a map of California recreated in the style of the show's title sequence.

While we'd question Wired's assertion that it's the "Best Drought PSA Ever," it's certainly a memorable spot and appealing to the show's millions of fans is a savvy move. The ad was created in partnership with Change the Course, a water sustainability campaign from partners Participant Media, National Geographic Society, and the Bonneville Environmental Foundation.

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About

Credits

Date
Oct 15, 2015
Client:
City of West Hollywood

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