Creativity

Clarityne: Effective for Nasal Allergy!

How do you sell Schering-Plough's Claritin (or Clarityne, as it's called in this market) in China? With a little Monty Pythonesque sight gag, at least in these POP posters from Euro RSCG Life. The object is simply to break through the clutter in Shan

Published on Jun 30, 2006

Editor's Pick

How do you sell Schering-Plough's Claritin (or Clarityne, as it's called in this market) in China? With a little Monty Pythonesque sight gag, at least in these POP posters from Euro RSCG Life. The object is simply to break through the clutter in Shanghai drugstores, says ECD Eddie Wong. "There's no specific cultural or geographical reason for choosing this particular mix of statuary," he says. "We just wanted visuals that everyone is familiar with." As for the sheer silliness of it, at least by Western drug marketing standards, "isn't advertising supposed to be entertaining?" he asks. "Humor is probably the best cure for allergies, anyway."

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About

Credits

Date
Jun 30, 2006
Executive Creative Director:
Eddie Wong
Associate Creative Director:
Jane Huang
Copywriter:
Hong Xu
Art Director:
Yong Tian
Art Director:
James Jiang
Retoucher:
Leo Long
Production Manager:
Emily Feng
Client:
Clarityne
Agency:
Euro RSCG Life

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