Creativity

Immerse Yourself in the Fascinating History of Clarks' Shoes

BBH Creates a Treasure Trove of Archive Footage, Sounds and More

By Alexandra Jardine. Published on Aug 21, 2015

Editor's Pick

Iconic British shoe brand Clarks has launched an intricate, colorful interactive experience at clarksunboxed.com, allowing people to explore its history and defining moments. The site, created by BBH London, explores 12 chapters in the brand's 190 year old history, from the original two brothers who founded a business on sheepskin slippers to the jazz shoes of the twenties, from desert boots to the Wallabees beloved of "Breaking Bad"'s Walter White. It includes swathes of archive imagery, sound recordings, and text to immerse the visitor in the heritage of the brand -- and (unlike with some brands' historical timelines) there's plenty of fascinating information in this heritage. Watch BBH's Making Of film to find out more.

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About

Credits

Date
Aug 21, 2015
Agency:
BBH London
Client:
Clarks
Creative Director:
Richard Cable
Creative Director:
Vinny Olimpio
Creative Director:
Jeremy Ettinghausen
Art Director:
Vinny Olimpio
Copywriter:
Richard Cable
Producer:
Sam Bowden
Art Buyer & Assistant Producer:
Katie Burkes
Lead Developer:
Tomasz Szarzynski
UX Strategy Director:
Matt Bertocchi
Designer/Illustrator:
Niek Van Den Wingerden
Strategy Director:
Anna Vogt
Business Lead:
Kate Roberts
Business Lead:
Paisley Wright
Head of Interactive Production:
Chris Meachin
Head of Technology:
Alex Matthews
Developer:
Jesse James
Developer:
Glen Peterson
Retouching:
Wellcom London
Creative Retouching:
Gary Meade
Creative Retouching:
Alex Murray
Sound Studio:
750mph
Sound Designer:
James Cobbold

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