'Clash of Kings' Persuades Commuters to Re-Enact a Huge Battle on the Streets of London

Activity Targeted People Who Play Game on Their Way Home

By Alexandra Jardine. Published on May 19, 2016

Editor's Pick

Mobile game "Clash of Kings" re-enacted a huge battle on the streets of London during yesterday's rush hour, enticing commuters to join in and dress as medieval knights.

The activity, created and produced by experiential agency Wasserman, launched yesterday evening, with 125 knights taking to the streets of London. Led by their "king," the knights marched across iconic Tower Bridge to battle gigantic Lava Monsters on the bank of the River Thames. Onlookers were invited to take part and dress up with swords and armor. After the battle, "Clash of Kings" hosted a free event with a hog roast, ales and small one-on-one knight demonstrations. The battle will be shared on social media to promote the game.

Simon Couch, business strategy director, experience at Wasserman said in a statement: "Sixty five percent of all U.K. Clash of Kings users play on their commute to and from work, so it made perfect sense to stage a huge battle for people on their way home. Merging the physical and digital experience, we captured the action, excitement and enjoyment experienced by players of 'Clash of Kings' -- helping to boost awareness of the game with new audiences."

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May 19, 2016
Clash of Kings
Creative Director:
Grant Campbell
Creative Lead:
Sam Pepper
Sarah Proctor
Sarah Proctor
Kevin Chapman
Assistant Producer:
Gabbie Fusher
Theo Cowen
Tom Coulson
Motion Graphics Designer:
Youssef Nassef
Director of Photography:
Jack Harrison
Project Director:
John Kershaw
Project Manager:
Rebecca Hobbs

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