Creativity

Droga5's First Clearasil Ad Reminds Teens That Acne, Like Mom's Nagging, Won't Last Forever

New Effort Introduces Tagline 'Let's Be Clear'

Published on Jul 13, 2015

Editor's Pick

In its first campaign from Droga5, Reckitt Benckiser-owned skincare brand Clearasil reassures teens -- in a humorous way -- that acne won't last forever.

In the first spot, directed by comedy veteran Aaron Stoller of Biscuit Filmworks, a Clearasil Ultra tube "talks" to a frustrated teen and tells him that, just like his pimple won't be there forever more, his mom won't barge in on him forever either. We then see a montage of increasingly hilarious scenarios where Mom interrupts him throughout his life -- while he's watching (presumably) porn online, making out with his girlfriend in a car or taking birthing classes with his wife. All throughout, she's still holding a laundry basket, even when he's an eminent scientist giving a lecture or when he's a senior at a nursing home and she's a cyborg version of her formerly all-human self.

The campaign introduces the tagline "Let's Be Clear," and its message of reassuring teens will be echoed in endorsements from YouTube show Good Mythical Morning and internet personality Grace Helbig.

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About

Credits

Date
Jul 13, 2015
Agency:
Droga5
Client:
Clearasil
Creative Chairman:
David Droga
Chief Creative Officer:
Ted Royer
Group Creative Director:
Tim Gordon
Senior Copywriter:
Ryan Raab
Senior Art Director:
Dan Kenneally
Chief Creative Officer:
Sally-Ann Dale
Executive Producer:
Adam Perloff
Global Chief Strategy Officer:
Jonny Bauer
Strategy Director:
Will Davie
Senior Strategist:
Danielle Travers
Senior Data Strategist:
Lily Ng
Head of Communications Strategy:
Colleen Leddy
Communications Strategist:
Bryn Little
Social Strategy Director:
Tom Hyde
Senior Social Strategist:
Calvin Stowell
Social Manager:
Maureen O'Brien
Group Account Director:
Olivia Legere
Account Director:
Megan Gokey
Account Manager:
Ashton Altas
Client Brand Director:
Deb Ebile
Client Brand Manager:
Elyse Goldweitz
Production Company:
Biscuit Filmworks
Director(s):
Aaron Stoller
DOP:
Bryan Newman
Executive Producer:
Holly Vega
Producer:
Mala Vasan
Editorial:
MacKenzie Cutler
Editor:
Erik Laroi
Assistant Editor:
Brendan Hogan
Executive Producer:
Sasha Hirschfeld
Post Production:
The Mission
Executive Producer:
Mike Pardee
Producer:
Ryan Meredith
Sound Design:
The Ski Team
Sound:
Sound Lounge
Mixer:
Chris Afzal

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