Clorox: Bleachable Moments - Belt

Latest Spots Will Strike a Chord With Moms of Boys

Published on

Editor's Pick

Clorox's latest ads will bring tears of laughter to the eyes of moms, especially those of boys. Three new spots by DDB California center on the brand's ongoing tagline, "Bleachable Moments" -- whether it's finding your kid mopping the floor with toilet water, an unfortunate incident with a belt, or, as seen here, finding your boys having a "distance contest." A social media element will encourage people to tweet their own "Bleachable Moments" using the hashtag #BleachItAway.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 26, 2015
Agency:
DDB California
Client:
Clorox
Group Creative Director:
Jim Bosiljevac
ACD/Art Director:
Tim Stier
ACD/CW:
Todd Taber
Copywriter:
Alex Lee
Copywriter:
Tyler Booker
Copywriter:
Pablo Isaza
Art Director:
Frances Yaramishyn
Art Director:
Madeline DeWree
Senior Producer:
Mark Tobin
Director:
Brian Billow
Production Company:
O Positive
Executive Producer:
Marc Grill
Line Producer:
Timothy Fermino
Editorial and Finishing Company:
No6
Editor:
Chan Hatcher
Producer:
Kendra Desai
Executive Producer:
Crissy DeSimone
Colorist:
Dave Hussey
Color:
CO3
Sound Design and Mix:
Lime Studios
Sound Designer:
Rohan Young
Producer:
Susie Boyajan
Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age