Clorox Dares You to Make the Nastiest Messes You Can Imagine

Ads by FCB Show All the Fun You Can Have Trashing Your Home (While Keeping It Clean)

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Clorox wipes your kitchen counter clean. That's the basic message of the brand's latest ad, but the creative part is showing how much fun can be had making it messy.

The spot intersperses a man wiping the kitchen counter with vignettes of all the family fun and mess that can take place on that same surface -- as well as food preparation, we see explosive science experiments, kids leaping on the counter playing superhero games, people spitting food everywhere, a cat jumping on the surface and even a bit of making out by Mom and Dad. Clean is the beginning, says the wording on screen -- what comes next is everything.

The campaign, by FCB West, also includes ads in a similar style focused on cleaning the bathroom and a classroom. Ian Pons Jewell at Reset directed the spots, while Alma worked on a verison of the campaign for the Hispanic market.

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About

Credits
Date
Jul 26, 2017
Agency:
FCB West
Chief Creative Officer:
Karin Onsager-Birch
Client:
Clorox
Associate Creative Director:
Colin Mitchell
Senior Art Director:
Juliana Ardilla
Worldwide Creative Partner:
Fred Levron
Chief Strategy Officer:
Simon White
Planning Director:
Ryan Riley
EVP, Management Director:
Cary Pierce
SVP, Management Director:
Sue Redington
SVP, Management Director:
Gwen Hammes
VP, Account Director:
Sara Wallace
Senior Account Executive:
Courtney Whiting
Account Executive:
Raisa Callazo
VP, Director of Integrated Production:
Elizabeth Morse
Post Producer:
El Goco
Director of Business Affairs:
Mary Marhula
Hispanic Market Agency:
Alma
Creative Director:
David Alvarez
Creative Director:
Juan Camilo Valdivieso
Group Business Director:
Maria Carolina Reimpell
Senior Brand Executive:
Viviana Bustillo
Integrated Producer:
Rafael Sanchez
Production Company:
RESET
Director:
Ian Pons Jewell
Executive Producer:
Deannie O'Neal
Line Producer:
Ahnee Boyd
Director of Photography:
Mauro Chiarello
Post Production:
Whitehouse
Executive Producer:
Joni Williamson
Producer:
Jen Mersis
Editor:
Tobias Suhm
Assistant Editor:
Max Holste
Assistant Editor:
Nick Diliberto
VFX/Online/Color:
The Mill
Producer:
Natalie Ksiazek
Lead Flame Artist:
Jamie Beckwith
Flame Assistant:
Alison Bloom
Colorist:
Luke Morrison
Colorist:
Mikey Pehanich
Animation:
Woodshop
Music:
Music Orange
Sound Design Company:
Aumeta
Sound Designer:
Tim Harrison
Mix:
One Union
Engineer:
Joaby Deal

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