Creativity

Clorox: More Than Just a Bathroom

Clorox, in a whimsical departure from its frequent kids-avoiding-illness strategy, takes a fanciful look at the hopper in these ads shot by Zachary Scott, Zach

Published on Feb 09, 2007

Editor's Pick

Clorox, in a whimsical departure from its frequent kids-avoiding-illness strategy, takes a fanciful look at the hopper in these ads shot by Zachary Scott, ZacharyScottPhotography.com. "To a kid, a bathroom is a place where the imagination runs wild," says CD Chad Ackley at DDB/San Francisco. "We wanted to blur the line between fantasy and reality with a simple, colorful, stylized look that captures the magic of a child's imagination. We love the storybook quality of Zachary's work, the way his photos almost look like illustrations."

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About

Credits

Date
Feb 09, 2007
Art Director:
Kelly Colchin
Photographer:
Zachary Scott
Creative Director:
Chad Ackley
Copywriter:
Jim Bosiljevac
Art Buyer:
Bill Parsons
Chief Creative Officer:
Lisa Bennett
Print Producer:
Nick Yuen
Client:
Clorox
Agency:
DDB San Francisco

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