Creativity

Mike Mills Directs Lush Film for LVMH Moet Hennessy's Lux Retail Platform Clos19

By Ann-Christine Diaz. Published on Nov 03, 2017

Editor's Pick

Droga5 tapped director Mike Mills to direct this delightfully obscure, artsy film for Clos19, a new lifestyle retail platform from LVMH Moet Hennessy.

The short, titled "Bring Them In," couples vibrant images--closeups of lush floral arrangements, black-and-white shots of a curious group of individuals--with poetic, somewhat cryptic voiceovers that suggest different kinds of relationships, from friendship to romance.

"Clos19 and Droga5 wanted to remind people about the value of authentic friendship and that Clos19 can help you create those precious moments," Executive Creative Director Alexander Nowak explains in a statement. "Memories filled with laughter, tears, arguments or simply the joy of sharing a moment without saying anything. To bring this insight to life, we decided to take an intimate approach with the film, highlighting the universal, indiscriminate nature of friendships, and the magical feeling we experience with the people we love."

Most of the characters featured in the film are connected in real life. The casting helped bring to life the film's intent to showcase authentic, close relationships between people. The idea stems from Droga5's findings on shifts in consumer behavior--such as the rise in e-commerce purchasing to young people's increasing tendencies to stay in on nights and weekends.

The campaign is running on digital channels and social media platforms. Out of home and print executions will also roll out through the end of the year.

Director Mills is best known for his indie films such as "Thumbsucker," "Beginners" and the Oscar-nominated "20th Century Women." Composer Roger Neill, who created the soundtrack for the last and for Sofia Coppola's "Marie Antoinette," scored the Clos19 short.

Clos19 first debuted for the U.K. market in April of this year, but opened for the U.S. this week. The site is an online retail destination offering luxury wines, spirits, champagnes as well as experiences.

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About

Credits

Date
Nov 03, 2017
Agency:
Droga5 New York
Client:
Clos19
Creative Chairman:
David Droga
Chief Creative Officer:
Ted Royer
Executive Creative Director:
Alexander Nowak
Senior Art Director:
Adrian Chan
Senior Copywriter:
Michael Lopez
Copywriter:
Mariana Oliveira
Art Director:
Joaquin Salim
Design Director:
Rich Greco
Junior Designer:
Alison Lee
Chief Creation Officer:
Sally-Ann Dale
Co-Directors of Film Production:
Jesse Brihn
Co-Directors of Film Production:
Bryan Litman
Associate Director, Film Production:
Ruben Mercadal
Executive Producer, Film:
Anders Hedberg
Producer, Film:
Jamil McGinnis
Co-Directors of Interactive / Experiential:
Justin Durazzo
Co-Directors of Interactive / Experiential:
Tasha Cronin
Producer, Interactive:
Alyssa Cashman
Music Supervisor:
Mike Ladman
Editor:
Elizabeth Blanchard
Animator:
Jun Lee
Post Production Producer:
Katie Meyer
Director of Integrated Production Business Affairs:
Jocelyn Howard
Business Affairs Manager:
Marcelle Gruman
Director of Art Production:
Cliff Lewis
Associate Director, Art Production:
Bianca Escobar
Director of Print Services:
Rob Lugo
Associate Director, Print Services:
Riley Clough
Senior Print Producer:
Cindy Kim
Graphics Studio Coordinator:
Nereida Valles
Retouching Manager:
Michelle Leedy
Retouching Coordinator:
Michael Mockler
Retoucher:
John Ciambriello
Retoucher:
John Clendenen
Global Chief Strategy Officer:
Jonny Bauer
Group Strategy Director:
Ramon Jimenez
Strategy Director:
James Friedman
Strategy Director:
Ben Brown
Strategist:
Midori McSwain
Head of Communications Strategy:
Colleen Leddy
Communications Strategy Director:
Yan Wang
Communications Strategist:
Mariel Milner
Chief Intelligence Officer:
Amy Avery
Senior Data Strategist:
Christina Fieni
Group Account Director:
Lindsay Cole
Account Director:
Katie Lancaster
Account Manager:
Susannah Wherry
Associate Account Manager:
Kevin Lee
Project Manager:
Kristin Robinson
Founder & CEO:
Stephanie Watine Arnault
Business Development Manager:
Olivia Krooswijk
Creative Director:
Hector Muelas
Production Company:
MJZ
Director:
Mike Mills
President:
David Zander
Executive Producer:
Emma Wilcockson
Producer:
Youree Henley
Director of Photography:
Evan Prosofsky
Production Designer:
Victoria Morris
Wardrobe Stylist:
Shirley Kurata
Floral Designer:
Holly Vesecky
Editorial:
Rock Paper Scissors
Editor:
Olivier Bouge Coutte
Assistant Editor:
Michael Shugarman
Executive Producer:
Eve Kornblum
Producer:
Jenny Greenfield
Post Production:
A52
Executive Producer:
Kim Christensen
Producer:
Drew Rissman
Music:
Roger Neill
Sound:
Lime
Mixer:
Zac Fischer

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