Creativity

Milk Is Marketed Like Wine in These Ads for Clover Sonoma

Reverential Voiceovers and Classical Piano Set the Mood

By Alexandra Jardine. Published on Mar 06, 2017

Editor's Pick

Dairy company Clover Sonoma recently rebranded, from Clover Stornetta, and it's now capitalizing on the "heritage" of its new name with a series of ads for milk that cleverly ape wine advertising.

Created by Muhtayzik Hoffer, the spots depict the milk, alone and in other combinations, such as with coffee, berries and cereal, being poured into wine glasses and described in reverential tones, to the backdrop of classical piano music. "A trascendental experience of dairy ... is only achieved by blending milks and creams," says one such voiceover. Each ends with the tagline: "A fine Sonoma County Milk."

Eric Wolfinger at EW Studio directed the spots. The campaign will include digital videos, banner ads, print ads, digital radio and paid social ads.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 06, 2017
Agency:
Muhtayzik Hoffer
Client:
Clover Sonoma

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.