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Club Med: It's Who You Meet

"Dreaming, creating, discovering others and oneself, and not being afraid to start over again are all part of Club Med's latest recipe for happiness," says chairman/CEO Henri Giscard d'Estaing, who isn't afra

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"Dreaming, creating, discovering others and oneself, and not being afraid to start over again are all part of Club Med's latest recipe for happiness," says chairman/CEO Henri Giscard d'Estaing, who isn't afraid to more or less start the brand over again, either. The latest take on the eternal happiness message "needed a bold, poetic brand campaign with a distinctively human touch," he says. "The campaign had to highlight the unique joys of connecting with others" in a pampered resort environment, which has resulted in a curiously in-your-face melding of portrait and landscape. This "friendly, upmarket" position is the work of Publicis Conseil, with an assist from Desgrippes Gob
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About

Credits
Date
Apr 21, 2005
Retouching:
La Retoucherie
Client:
Club Med
Creative Director:
Olivier Altmann
Art Director:
Jorge Carreno
Designer/Copywriter:
Eric Helias
Photographer:
Michael Lewis
Creative Director:
Elie Hasbani
Art Director:
V Tirard
Design:
Desgrippes Gobe
Agency:
Publicis Conseil
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