Creativity

Pizza Is the Key to Learning English in CNA Language School's Latest Stunt

FCB Brazil Conceives Another Smart Way to Help Polish Students' Speaking Skills

Published on May 28, 2015

Editor's Pick

Last year, FCB Brazil and CNA Language school came up with a clever way to teach Brazilians how to speak English by connecting them to seniors in retirement homes. Now, they've found a new way for students to improve their conversational skills by turning them into order clerks for an L.A.-based pizza restaurant.

CNA and FCB teamed up with the Culver City-based Belle Vista Pizzeria and created an app that allowed phone calls to be transferred to CNA students in Brazil, with customers' consent. The longer customers spoke with the students, the bigger the discount they would get on the pies. An extensive chat could even score them a free pizza.

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About

Credits

Date
May 28, 2015
Agency:
FCB - Brazil
Client:
CNA
VP/Creative Director:
Joanna Monteiro
VP/Creative Director:
Max Geraldo
Digital Creative Director:
Pedro Gravena
Creative Director:
Adriano Alarcon
Creative Director:
Carlos Schleder
Copywriter:
Alessandra Muccillo
Copywriter:
Lui Lima
Art Director:
Andre Mancini
Art Director:
Romulo Caballero
Creative Technologist:
Marcio Bueno
Digital Production:
Bolha Innovation Studio
Project Manager:
Lia D'Amico
Project Manager:
Suelen Mariano
Information Technology:
Gerson Lupatini
Production Company:
Crash Of Rhinos
Director:
Miguel Thome
Co-Director:
Joao Luz
Photographer:
Marcos Ribas
Editor:
Miguel Thome
Sound Producer:
Cabaret
Sound Editor:
Guilherme Azem
Production:
EAT

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