Creativity

Coachella: Tupac Shakur Performance

Tupac Makes Life-After-Death Appearance at Coachella

Published on Apr 16, 2012

Editor's Pick

The crowd was in awe as the late rapper, Tupac Shakur, made an appearance at the Coachella Music Festival last night--well, at least his likeness did.

Much like the hologram Christmas performance Deutsche Telekom produced with Mariah Carey last year, and Saatchi & Saatchi's resurrection of the late Paul Arden at the 2010 New Directors Showcase, the performance relied on technology and a little magical illusion.

Digital Domain used live footage, wire framing, and CGI to bring to life a "virtual" 2Pac, making the deceased rapper seem all too real. The resulting images were then projected onto a semi-transparent-like foil paper, as if the audience was seeing more than just a reflection.

The hologram not only interacted with Snoop Dogg (who is still alive and smokin'), but also spoke to the crowd, raising questions on whether using a deceased artist in such a way is ethical.

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About

Credits

Date
Apr 16, 2012
Client:
Coachella
Production:
Digital Domain

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