The crowd was in awe as the late rapper, Tupac Shakur, made an appearance at the Coachella Music Festival last night--well, at least his likeness did.
Much like the hologram Christmas performance Deutsche Telekom produced with Mariah Carey last year, and Saatchi & Saatchi's resurrection of the late Paul Arden at the 2010 New Directors Showcase, the performance relied on technology and a little magical illusion.
Digital Domain used live footage, wire framing, and CGI to bring to life a "virtual" 2Pac, making the deceased rapper seem all too real. The resulting images were then projected onto a semi-transparent-like foil paper, as if the audience was seeing more than just a reflection.
The hologram not only interacted with Snoop Dogg (who is still alive and smokin'), but also spoke to the crowd, raising questions on whether using a deceased artist in such a way is ethical.