Creativity

Coalition for the Homeless of Central Florida: "50 Cameras" 2005-2006 Annual Report

When Orlando agency Push gave 50 disposable cameras to Coalition for the Homeless of Central Florida residents to take pictures of their daily lives, "we were trying not to play into the stereotypes of how homeless people are often portrayed in

Published on May 23, 2007

Editor's Pick

When Orlando agency Push gave 50 disposable cameras to Coalition for the Homeless of Central Florida residents to take pictures of their daily lives, "we were trying not to play into the stereotypes of how homeless people are often portrayed in the media and in similar nonprofit projects," says designer Forest Young. "Everyone has seen heavily art directed pieces with manipulative copy and black-and-white photography of forlorn children." Instead, "the residents were instructed to tell their own stories through the cameras ? a day in the life," Young explains. "Some of the pictures that came back were astonishing ? they were portrayals of hope, gratitude and love," which, at the same time, "provide a visual narrative of the Coalition and its services." Seen here are some images from the report, including the bare eloquence of a shot of the Women's Residential and Counseling Center porch, captioned, simply, "This is where mothers go to release stress."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 23, 2007
Creative Director:
Mark Unger
Designer:
Forest Young
Copywriter:
Bree Adamson
Chief Creative Officer:
Chris Robb
Client:
Coalition for the Homeless of Central Florida

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.