Experience the Night Trayvon Martin Was Killed

CSGV Uses Actual Emergency Calls in Film Encouraging People to Stand Up to "Stand Your Ground"

Published on

Editor's Pick

What happened on the night Trayvon Martin was killed in Sanford, Florida? The Coalition to Stop Gun Violence is encouraging people to take a deeper look by reenacting the night of George Zimmerman and Trayvon's fateful encounter. The PSA uses real audio from emergency calls made that night as the sonic backdrop for the film, which addresses the event from the multiple observers' points of view. Ultimately, it urges viewers to take action to prevent other such tragedies from occurring in the 26 states that have "Stand Your Ground" laws in place. A website provides more information on how they can support the cause.

The film was created by a team of ad industry collaborators, including a group of creatives from Grey and post/editorial talent from Final Cut.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Aug 20, 2013
Coalition to Stop Gun Violence
Floyd Russ
Marques Gartrell
Kim Nguyen
Floyd Russ
Executive Producer:
Adam Palmer
Associate Producer:
Cassie Novick
Associate Producer:
Mike Lobikis
Associate Producer:
Keely Davenport
Associate Producer:
Emily Darby
Art Director:
Marques Gartrell
Director of Photography:
Josh Fisher
Steadicam Operator:
Billy Green
Assistant Director:
Adam Murphy
Final Cut
Stephanie Apt
Executive Producer:
Lauren Bleiweiss
Sonejuhi Sinha
Assistant Editor:
Dan Berk
Senior Producer:
Viet-An Nguyen
Finishing Producer:
Alek Rost
Cecil Hooker
Sound Design/Mix:
T. Teressa Tate
Color Collective
Alex Bickel

See more credits

Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age