Creativity

Coast Mental Health: Psychosiphobia

To fight the unsavory stigma associated with mental illness, Grey Worldwide Northwest crafted a campaign in support of Coast Mental Health, a Vancouver-based non-profit organization dedicated to helping people recovering from mental illness reintegra

Published on Oct 19, 2006

Editor's Pick

To fight the unsavory stigma associated with mental illness, Grey Worldwide Northwest crafted a campaign in support of Coast Mental Health, a Vancouver-based non-profit organization dedicated to helping people recovering from mental illness reintegrate into society. The effort turns the tables on so-called "normal" folks who shy away the mentally ill by diagnosing them with Psychosiphobia, an irrational fear of people with mental illnesses that prevents them from lending a helping hand. The campaign's website treats Psychosiphobia like an actual disease, with interactive elements designed to educate visitors about the symptoms—as well as the cures.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 19, 2006
Creative Director:
Craig Redmond
Interactive Art Director:
Andrew McKinley
Copywriter:
Mike Leger
Interactive Manager:
Geoff Dawson
Producer:
Sabella Liu
Agency:
Grey Worldwide Northwest
Client:
Coast Mental Health

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.