Creativity

From Beers To Bras: The Hero Of Cobra's New U.K. Spot Has A Double Life

Quirky Karmarama Spot Introduces 'Live Smooth' Tagline

Published on Mar 04, 2014

Editor's Pick

To advertise Cobra Beer, the Indian beer brand popular in the UK, agency Karmarama has come up with the idea of The Boss, a smooth businessman who runs successful beer company Cobra by day, and successful brassiere company BraCo (an anagram of guess what?) by night. Biscuit's Mike Maguire directed the spot, which shows The Boss flitting between the two activities and "living the dream". The brand's new tagline is "live smooth".

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About

Credits

Date
Mar 04, 2014
Agency:
Karmarama
Art Director:
Clement Woodward
Client:
Cobra
Copywriter:
Richard Connell
Creative Director:
Dave Buonaguidi
Agency Producer:
Jenny O'Connell
Production Company:
Biscuit Filmworks
Director:
Mike Maguire
Producer:
Emma Butterworth
Executive Producer:
Orlando Wood
Managing Director:
Shawn Lacy
Production Manager:
Katie Smith
DOP:
Daniel Landin
Production Designer:
Alexis Ross
1st A.D.:
Iain Patrick
Offline Editor:
Rick Russell
Edit Company:
Final Cut
VFX Post:
nineteentwenty
VFX Supervisor:
Chrys Aldred
VFX Producer:
Scott Griffin
DMP:
Levii Peterffy
Colorist:
Jean-Clement Soret
Color:
MPC
Sound Design:
Steve Lane @ GCRS
Music Company:
Major Tom

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