Coca Cola Turns a Billboard into Wrapping Paper

Duval Guillaume Helps Belgians Out

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Right before Christmas, Duval Guillaume and Coke teamed up for a new "Happiness" stunt. They created a billboard made out of wrapping paper, then installed a number of them in shopping malls in Belgium. Passersby could tear off a piece as they walked past -- saving them at least one trip to a stationary store.

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About

Credits
Date
Dec 27, 2013
Agency:
Duval Guillaume
Client:
Coca Cola
Category
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