Creativity

Coca Cola Turns a Billboard into Wrapping Paper

Duval Guillaume Helps Belgians Out

Published on Dec 27, 2013

Editor's Pick

Right before Christmas, Duval Guillaume and Coke teamed up for a new "Happiness" stunt. They created a billboard made out of wrapping paper, then installed a number of them in shopping malls in Belgium. Passersby could tear off a piece as they walked past -- saving them at least one trip to a stationary store.

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About

Credits

Date
Dec 27, 2013
Agency:
Duval Guillaume
Client:
Coca Cola

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