This Coca-Cola Christmas Cab Encourages You to Share Rides

DAVID Outfits a Cab That's So Much More in New 'Happines' Stunt

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Another day, another feel-good stunt from Coca-Cola. This time, it enlists agency DAVID to spread some Christmas cheer in Italy. As people wait in line for cabs in a holiday rush. a taxi outfitted in Coke colors pulls up and picks up people. It then broadcasts its destination on a little screen, so other people who might be going the same way can also hail the cab. Passengers inside make new friends, and share some Coke too.

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Dec 23, 2013
Coca Cola
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