This Coca-Cola Christmas Cab Encourages You to Share Rides

DAVID Outfits a Cab That's So Much More in New 'Happines' Stunt

Published on Dec 23, 2013

Editor's Pick

Another day, another feel-good stunt from Coca-Cola. This time, it enlists agency DAVID to spread some Christmas cheer in Italy. As people wait in line for cabs in a holiday rush. a taxi outfitted in Coke colors pulls up and picks up people. It then broadcasts its destination on a little screen, so other people who might be going the same way can also hail the cab. Passengers inside make new friends, and share some Coke too.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Dec 23, 2013
Coca Cola

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.