Creativity

America is Beautiful in Many Languages, in Coke's Musical Super Bowl Spot

Wieden & Kennedy Presents the New, Multifaceted Face of America

Published on Feb 02, 2014

Editor's Pick

While Chrysler says there is nothing more American than America itself, Coca-Cola makes you think about what that identity really means, in its second Super Bowl 2014 spot. Created by Wieden & Kennedy and directed by John Hillcoat, the spot features gorgeous shots of America's natural beauty, accompanied by a rendition of "America is Beautiful." The song starts off in English, but thereafter, every line is sung by a different voice, in a different language, including Tagalog, Hindi and Senegalese. Seven female singers were featured in total, videos of whom are now featured on Youtube. This is sure to be a hit with families, especially multilingual ones, watching the game.

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About

Credits

Date
Feb 02, 2014
Agency:
Wieden + Kennedy Portland
Client:
Coca Cola
Director:
John Hillcoat
Production Company:
Skunk

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