To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Napoleon And Joan of Arc Face First World Problems In Coke Light Spots

New Work Out Of Santo Takes A Humorous Look At Icons Of French History

Editor's Pick

Icons of French history Napoleon Bonaparte and Joan of Arc are faced with modern-day first world problems in a wittily humorous new campaign for the Mexican market for Coca-Cola Light (Diet Coke) through Santo Buenos Aires.

Directed by Marcelo Burgos, shot in Madrid and produced by Garlic/Rebolucion, the two-spot campaign takes the line that old-fashioned heroes such as Napoleon wouldn't have coped with today's challenges. Having a mid-life crisis, taking orders from a female boss or reading a self-help book in public would have been anathema to the great Bonaparte, as would ordering a Diet Coke. (The second spot, aimed at women, focuses on Joan of Arc having to cope with the ignominies of undergoing IVF, laser hair removal and having to be nice to her partner's kids.) The message is that luckily, modern heroes and heroines can happily do so.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jan 06, 2014
Agency:
Santo
Client:
Coca Cola Light
Executive Creative Director:
Maxi Anselmo
Executive Creative Director:
Sebastian Wilhelm
Executive Creative Director:
Pablo Minces
Creative Direction:
Pablo Minces
Production Chief:
Jose Bustos
Producer:
Leandro Sussman
Art Director:
Juan Ignacio Etchanique
Production Company:
Garlic/Rebolucion
Director:
Marcelo Burgos
Executive Producer:
Alvaro Gorospe
Executive Producer:
Irene Nunez
Executive Producer:
Patricio Alvarez Casado
Photography:
Peter Matjasko
Art Direction:
Koldo Valles
Production Chief:
Nick Igea
Costume:
Paco Delgado
Post:
El Ranchito
Sound:
Portaestudio
Music:
Jean Baptiste Lully
Editorial:
2150
Editor:
Alejandro Santangelo
Tags
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age