Coke Life Celebrates the Ups and Downs of Parenthood in Gorgeous New Spot

Santo and Director Pucho Mentasti Capture it Perfectly

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Editor's Pick

Coke Life, the soda brand's low-calorie, natural Coke version made out of stevia plant extract, debuted in Argentina this summer. It's supposed to be a healthier version of Coke, and comes with a green label, implying nature, vigor and purity. So it's fitting that Santo, in advertising the product, goes for a heart-warming tale about new parents, chronicling their journey from finding that "positive" sign on the test through the interminable nighttime feedings, wanton destruction of property and complete lack of sex life any caregiver in charge of an infant is probably familiar with. The spot is gorgeously done, with some really colorful art direction -- plenty of stark colors and a "homey" feel. Directed by Pucho Mentasti, it features the Bee Gees' "To Love Somebody" -- the vocals of which cleverly fit the dad's reaction, in the end, to another big surprise.

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About

Credits
Date
Dec 11, 2013
Agency:
SANTO Buenos Aires
Client:
Coca Cola
ECD:
Maximiliano Anselmo
ECD:
Sebastian Wilhelm
ECD:
Lucas Panizza
ECD:
Matias Ballada
Production:
Jose Bustos
Producer:
Leandro Sussman
Producer:
Blue Productora
Director:
Pucho Mentasti
Assistant Director:
Celina Slava
EP:
Gonzalo Fontana
Producer:
Victoria Martin
Production Supervisor:
Diego Rochman
DOP:
Fede Cantini
Art Director:
Uki D'Amico
Post:
Daochco
Post Producer:
Natalia Darsie
Editor:
Mark Martinez
Category
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