Creativity

Can You Save this Ice Polar Bear From Melting?

Coke and WWF Team Up with Essencius Denmark to Save an Ice Sculpture

Published on Aug 21, 2013

Editor's Pick

Coca-Cola continues its do-gooding with a partnership with the World Wildlife Fund to draw attention to a problem close to the beverage company's heart: the survival of its iconic brand mascot, the polar bear.

Working with agency Essencius in Denmark, the brand placed a two-ton ice sculpture of a polar bear in Copenhagen. Every six hours, the temperature would rise one degree. Fans logging on via a Facebook app could live-stream the action, and for every 1,000 likes or shares, the temperature would lower by one degree. The message: You have the power to save the bear.

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About

Credits

Date
Aug 21, 2013
Agency:
Essencius & Unfold by Essencius
Client:
Coca-Cola & WWF
Digital Agency:
Wunderman

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