Creativity

Coke Sends People Around the World to Smile at Strangers

Those Who Smile Back Get a Prize

Published on Jul 17, 2013

Editor's Pick

Coca-Cola "Opens Happiness" by sending its people -- dressed in the beverage brand's bright red -- all over the world, to simply smile at strangers. The company sent these shiny happy folks to the four corners of the globe, from Jamaica to Pakistan and more, and got them to grin widely at people. Those who smiled back won a little something -- like a can of soda or a pair of sunglasses. We just wonder if anyone got punched in return, as is entirely possible in New York City.

MOFILM produced the video. 

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About

Credits

Date
Jul 17, 2013
Agency:
Victors & Spoils
Client:
Coca-Cola
Prod. Co.:
MOFILM
CD:
Noah Clark
Writer:
Jake Dubs
AD:
John Williamson

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