Coke Says 'Aah' With 61-Site Digital Campaign

Animated GIFs, Online Video and More Make Up New Multi-Year Effort for Beverage Brand

Published on Apr 23, 2013

Editor's Pick

Coca-Cola and Wieden & Kennedy Portland are launching a new teen-focused digital campaign that will span across multiple websites, and incorporate a series of games, GIFs and videos.

The campaign is made up of 61 different sites, all with some variation of "ahh" in the URL. For example, the site seen here, with 12 h's, features a trippy, endless journey through multiple mouths, all to the sound of "Aah." Read more about the campaign in Behind the Work.

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Apr 23, 2013
Wieden + Kennedy Portland

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