Creativity

Coke Will Broadcast a 90-Second Version of its Multicultural 'Beautiful' Ad During Olympics

Controversial Ad Will Air During Opening Ceremony

Published on Feb 07, 2014

Editor's Pick

Coca-Cola is the longest continuous supporter of the Olympics, and as such, will be broadcasting three ads during the Opening Ceremony (which will be broadcasted in the U.S. tonight.) One of them is a 90-second version of its controversial Super Bowl "America is Beautiful" spot, which featured people singing the track in seven languages: English, Spanish, Keres, Tagalog, Hindi, Senegalese French and Hebrew.

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About

Credits

Date
Feb 07, 2014
Agency:
Wieden + Kennedy Portland
Client:
Coca-Cola
Editorial:
Rock Paper Scissors
Editor:
Angus Wall
Assistant Editor:
Austyn Daines
Executive Producer:
Carol Lynn Weaver
Producer:
Lauren Wilson
VFX:
A52
Lead Flame:
Jesse Monsour
Flame Artist:
Brendan Crockett
Colorist:
Paul Yacono
Color Assistant:
Gemma Parr
Executive Producer:
Jennifer Sofio Hall
Executive Producer:
Megan Meloth
Producer:
Jamie McBriety

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