Coke, Life's Perfect Companion

Classic campaign shows how things go better with the soda

Published on Apr 02, 2013

Editor's Pick

Before "Hilltop," there was "Things Go Better With Coke." McCann-Erickson launched this song-driven campaign notable for its catchy track performed by pop outfit The Limeliters. Creative Director Bill Backer wrote the words and music for the tune.

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Apr 02, 2013
McCann Erickson

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