Creativity

Coca-Cola: Beat 2012 Documentary Trailer

Sounds of the Olympics.

Published on Feb 23, 2012

Editor's Pick

Ahead of the London Olympics, Coca-cola, Mother London and DJ Mark Ronson teamed up to make an Olympic anthem, made up of sounds that athletes make while performing their sports. Compiled over five months, it involved working with five 'hero athletes' as well as a chorus of teenage athletes, and was eventually performed live in front of three thousand London kids in the shadow of the Olympic stadium. Production company Somesuch&Co filmed the entire process as a documentary, this two minute trailer for which aired on TV this week during the BRIT music awards. The documentary was shown on Channel 4.

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About

Credits

Date
Feb 23, 2012
Agency:
Mother London
Client:
Coca-Cola
Production Company:
Somesuch & Co

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