Creativity

Coca-Cola: Big Santa

Hugs all around.

Published on Jan 24, 2012

Editor's Pick

Cute, feel-good Christmas stunt from Ogilvy Action Argentina. To get grown-ups in the Christmas spirit, Coca-Cola installed two Santas in a shopping mall. One was a regular sized one that kids could hug. The other was a 2.19 meter-tall "Big Santa" that adults could hug and feel like a child again.

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About

Credits

Date
Dec 24, 2011
Agency:
Ogilvy Action
Client:
Coca-Cola

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