To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Coca-Cola: Big Santa

Hugs all around.

Editor's Pick

Cute, feel-good Christmas stunt from Ogilvy Action Argentina. To get grown-ups in the Christmas spirit, Coca-Cola installed two Santas in a shopping mall. One was a regular sized one that kids could hug. The other was a 2.19 meter-tall "Big Santa" that adults could hug and feel like a child again.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 24, 2011
Agency:
Ogilvy Action
Client:
Coca-Cola
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age