Coca-Cola's 'Share a Coke' Cans Are Now in Braille

Campaign Via Anonimo in Mexico Extends 'Sharing' to the Blind

Published on

Editor's Pick

In April, Coca-Cola announced that its "Share a Coke" campaign, which places real people's names on the brand's cans and bottles, would be going much bigger, and the number of monikers to appear on the labels would triple. But even before that, the brand, along with Mexican agency Anonimo, did something even more remarkable -- it put people's names on cans in Braille.

In February, at Comite Internacional Prociegos A.C., a private nonprofit that helps to train blind and visually impaired adults so that they can be integrated into the workforce, the brand put out vending machines that dispensed the personalized cans in Braille, allowing 100 student patrons of the center to experience the "Share a Coke" phenomenon. More recently, the campaign went broader and the cans are now available at Coca-Cola's customization centers around the country, with the backing of Fundacion Cinepolis, a Mexican chain of movie theaters. The centers typically allow people to customize the cans with particular names, but with Braille, the personalization has been leveled up.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 11, 2015
Agency:
Anonimo
Client:
Coca-Cola
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age