Creativity

Coca-Cola's Brazilian Cans Change Up Their Colors

Sport the colors of the country's flag to drum up support for its soccer team

Published on May 16, 2013

Editor's Pick

After Coca-Cola got so much grief the last time it tried to change the color of their cans, you'd think the beverage company would never pull something like that again. But in Brazil, under the guidance of agency Wieden & Kennedy Paulo, the cans have gotten a temporary makeover, sporting the colors of the Brazilian flag. The new packaging is available in the country for the next two months, and was created to support the Brazil during the upcoming FIFA Confederations Cup. The timing is good too, as the company gears up to host the World Cup -- something that its citizens aren't yet sure its infrastructure is ready for.

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About

Credits

Date
May 16, 2013
Agency:
Wieden + Kennedy - Sao Paulo
Client:
Coca-Cola
Executive Creative Director:
Icaro Doria
Executive Creative Director:
Guillermo Vega
Creative Director:
Martin Insua
Creative Director:
Ezequiel Soules
Creative Director:
Pedro Gravena
Copywriter:
Rodrigo Maroni
Art Director:
Pedro Izique
Art Director:
Arthur D'Araujo

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