To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Charming New Spot from Coke Focuses on Residents in One Building

Latest 'Open Happiness' Themed Ad Aims to Celebrate Meaningful Moments

Editor's Pick

Coke's latest TV work in its ongoing "Open Happiness" campaign is a charming US spot from W+K Portland which aims simply to celebrate "meaningful moments" in people's lives at which Coke is a bystander. As a a red ballon floats up past the windows of an apartment building, we see its various inhabitants all going about their daily lives and having good times with their families. The soundtrack is by Austin-based singer Wendy Colonna, featuring in her first commercial; her music has also been selected to be played in Starbucks outlets across the US. Directed by Smith & Foulkes, the work was commissioned by Coke's outgoing marketer, senior VP integrated marketing communication and design excellence Jonathan Mildenhall, who is moving to Airbnb.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 27, 2014
Agency:
Wieden + Kennedy Portland
Client:
Coca-Cola
Creative Director:
Hal Curtis
Creative Director:
Anthony Goldstein
Creative Director:
Jeff Gillette
Copywriter:
Tara Dubbs
Art Director:
Megs Senk
Producer:
Julia Lafferty
Producer:
Ryan Shanholtzer
Producer:
Kevin Diller
Exec Creative Director:
Joe Staples
Exec Creative Director:
Susan Hoffman
Head of Production:
Ben Grylewicz
Soundtrack:
Wendy Colonna
Music Company:
Music Dealers
Production Company:
Nexus
Director:
Smith & Foulkes
Executive Producer:
Julia Parfitt
Producer:
Tracey Cooper
Production Manager:
Fernanda Garcia Lopez
Project Lead:
Ben Cowell-Thomas
Art Director:
Clayton McDermott
Character Design:
Daniel Burgess
Storyboard Artist:
Arshad Mirza Baig
Character Lead:
Florian Caspar
Modeller:
Matt Clark
Modeller:
Andy Hickinbottom
Animation:
Dominic Griffiths
Animation:
Steven Brown
Animation:
Stuart Doig
Animation:
Sergei Shabarov
Animation:
Boris Kossmehl
Animation:
Mark Davies
Animation:
Eoin Coughlan
Rigger:
Dan Lane
Rigger:
Pete Addington
Texture Artist:
Patrick Tomasini
Matte Painter:
Dimitri Delacovias
Lead Lighting and Rendering:
Patrick McDonald
Lighting and Rendering:
Daren Rolmanis
Lighting and Rendering:
Thomas Bourdis
Lead Compositor:
Gary Kelly
Compositor:
Elliot Kajdan
Compositor:
Ollie Johnstone
Compositor:
Francesco Russo
Compositor:
Ronan Carr
VFX:
Hugh Johnson
VFX:
Pierre Clenet

See more credits

Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age