Coke Puts Music Soundbites on Bottles in China

Promotion Encourages Drinkers to 'Share' Lyrics

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Coke is putting lyrics from some of China's favorite songs on its bottles in a promotion developed by digital agency Isobar. Each bottle allows people to scan the lyric to share a short clip of the same song in social media. The shareable musical soundbites - which Isobar is calling "Musicons" -- each have a meaning which people might want to share - for example, "You are the best decision I've ever made" or "Baby I'm Sorry." They can be shared using social media apps such as Wechat.

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Jun 04, 2014
Coca-Cola China
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