Happiness Is a Choice, Says Coke in Uplifting Brand Ad

Film out of Ogilvy Amsterdam is Part of Effort to Relay Single Message for Multiple Brands

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Coca-Cola has unveiled an uplifting new film touting "Choose Happiness," part of the company's effort to streamline messaging across all its brands. Created out of Ogilvy & Mather, Amsterdam, the film features energetic, quick-cut scenes of young people embracing life to its fullest, but it's the track, "What Are You Waiting For?" that gives it its real, motivating verve.

Performed by Amsterdam-based rapper/producer HT, who has previously worked with Grandmaster Flash, Rakim and Jungle Brother, its driving, rhythmic urgency makes for an inspiring call to action for people to take their lives in their own hands and create their own happiness. See the longer, music video-style version on YouTube.

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About

Credits
Date
May 04, 2015
Agency:
Ogilvy & Mather Amsterdam
Chief Creative Officer:
Darre Darre van Dijk
Client:
Coca-Cola
Sr. Copywriter:
Jesse Ridder
Sr. Art Director:
Jurriaan van Bokhoven
Agency Producer:
Pirke Bergsma
Production Company:
Caviar
Director:
Arnaud Uyttenhove
Executive Producer:
Eva Van Riet
Producer:
Neil Cray
DOP:
Dimitri Karakatsanis
Editor:
Martin leRoy
Editor:
Brian Ent
Colorist:
Scott Harris
Colorist:
Matt Hare
Effect Company:
Glassworks
Flame:
Kyle Obley
Nuke:
Jos Wabeke
Executive Producer:
Jane Bakx
Producer:
Christian Downes
Sound:
Wave
Sound Engineer:
Randall McDonald
Music:
Darius Dante
VO:
Haris Trnjanin (HT)
Client:
Guido Rosales
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