Creativity

Coca-Cola: Christmas Family

If you don't believe.

Published on Nov 21, 2012

Editor's Pick

Next time you're not feeling so hot, watch this delightful Christmas ad from Coca Cola and McCann Madrid. It's sure to put a smile on your face. Whether its the awesome music, or the sight of the beautifully lit Coke truck traversing the streets, or the commercial's happy, unifying message, it's a cute way to bring home the brand's "Open Happiness" message through a new way.

Santa packs a box and labels it "For Those Who Don't Believe," delivering the present to a lonely girl on Christmas Eve, in what could be any city in the world. What ensues is a community effort that brings what's inside the box to life -- a new kind of Christmas miracle.

The giant puppet, which is about 8 meters, was created by sculptor/model marker Martin Pec.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 21, 2012
Agency:
McCann Madrid
Client:
Coca-Cola

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.