To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Coca-Cola: Coca-Cola Music

A song inspired by fans

Editor's Pick

Coca-cola is launching a user-generated content initiative that will allow fans to interact with the band Maroon5 online and help them compose an original song in 24 hours.

By visiting www.coca-cola.com/music over the course of March 22, fans will be able to lend their creative inspiration to lyrics, riffs and rhythms for a new track, which will be recorded at a studio in London by Maroon5. The recording session will be streamed live, and the single launched at the end of the day.

Fans can send in words, comments and pictures to help inspire the band. A specially created movement-based projection system, created by Nexus Interactive Arts directing duo, Hellicar & Lewis, will stream the suggestions onto the studio walls and direct to the band, so that they don't need to gather around a computer.

Coke said the 24 hour session would spearhead Coca-Cola Music, a new music program that will give teens the inside track on the creation of music and the opportunity to view leading artists at work.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 01, 2011
Agency:
Wieden + Kennedy
Client:
Coca-Cola
Global Interactive Creative Director:
Iain Tait
Interactive Projection:
Nexus Interactive Arts
Digital Hub Design:
Sapient
Concept:
Lexis PR
Artist Management:
Frukt
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age