Creativity

Coca-Cola: Coke Light by Jean Paul Gaultier

Coke, by Gaultier.

Published on Apr 13, 2012

Editor's Pick

After a series of super weird commercials for Coke Light in which he has a questionable mentor-mentee relationship with a bunch of little dolls (seriously), Coke creative director Jean Paul Gaultier has come out with his limited edition drink bottles.

The two bottles were designed by Gaultier, and feature two iconic marks that make them his: the smock, and lingerie. They are also similar to his perfume bottles, "Le Male" and "Classique."

Accompanying the bottles are two commercials, which you can see on the right. One introduces the new bottle designs, while the other is, er, a little bit different -- a glimpse into this enfant terrible's mind.

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About

Credits

Date
Apr 13, 2012
Client:
Coca-Cola

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