Creativity

Coca-Cola: Coke Sitelets

Hang out at Coke's little islands.

Published on Mar 05, 2012

Editor's Pick

Wieden + Kennedy Amsterdam describes its latest online venture for Coke, Sitelets, as 'little islands in the internet where fun, unexpected things take place'.

Last week, the Coca-cola Facebook timeline went live and to celebrate, it posted two riddles. Those who guessed the clues correctly were led to http://abeachbonfire.com, where you can experience sights and sounds of a virtual California beach bonfire, with crackling of flames, breaking waves, guitar and the gentle clink of Coke bottles; or to http://blowingbubblesinthesky.com/, a blue-sky filled screen with fluffy clouds and birdsong, where you can blow bubbles using your computer's microphone. The two Sitelets are the first in a series; another riddle is now live on the Facebook page. Digital production is by Random, Amsterdam.

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About

Credits

Date
Mar 05, 2012
Agency:
Wieden + Kennedy Amsterdam
Client:
Coca-Cola
ECD:
Eric Quennoy
ECD:
Mark Bernath
CD:
Eric Quennoy
CD:
Mark Bernath
AD:
Daniel Maxwell
AD:
Nacho Guijarro
CW:
Daniel Maxwell
CW:
Ivan Cash
Planner:
Amanda Feve
Digital Producer:
Arnaud Ronquillo
Project Manager:
Emma Williamson
Business Affairs:
Barrie Williams
Business Affairs:
Emilie Douque
Digital Production:
Random
Owner:
Daan Lucas
Creative Developer:
Hugo Dechesne
Global Senior Brand Manager:
AJ Brunstein
Social Marketing & Connection Strategy Manager:
Brad Ruffkess
Global Creative Director:
Jackie Jantos

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