Coca-Cola: #CokeHands -- Best of 2012 PD #4

Sharing a coke, made beautiful.

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Editor's Pick

A gorgeous print ad from Coke and Ogilvy China freshens up the beverage giant's "Open Happiness" campaign. And it's designed by Jonathan Mak Long, the young Hong Kong student who shot to fame when he created a beautiful, widely shared viral tribute to Apple founder Steve Jobs. (He was also on this year's Creativity 50.) The ad shows two hands sharing a Coke, but is abstract enough to be considered just a lovely piece of design. Read about the campaign here.

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Nov 08, 2012
Ogilvy Shanghai
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