Creativity

Coca-Cola: #CokeHands -- Best of 2012 PD #4

Sharing a coke, made beautiful.

Published on Nov 08, 2012

Editor's Pick

A gorgeous print ad from Coke and Ogilvy China freshens up the beverage giant's "Open Happiness" campaign. And it's designed by Jonathan Mak Long, the young Hong Kong student who shot to fame when he created a beautiful, widely shared viral tribute to Apple founder Steve Jobs. (He was also on this year's Creativity 50.) The ad shows two hands sharing a Coke, but is abstract enough to be considered just a lovely piece of design. Read about the campaign here.

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About

Credits

Date
Nov 08, 2012
Agency:
Ogilvy Shanghai
Client:
Coca-Cola

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