Creativity

Coca-Cola: Falling Dominoes

Solve a riddle and get a fun site in exchange.

Published on Mar 08, 2012

Editor's Pick

Last week, Coke unveiled its Facebook Timeline, and challenged fans with little puzzles to keep them engaged. One by one, the marketer released little riddles, that, if solved, led you to destinations that provided fun-filled digital treats. This one, FallingDominoes.com, is particularly delightful, providing a glorious 40-second display of toppling colorful tiles--without the worry of cleanup.

The first two presented the crackling flames of ABeachBonfire.com and fun bubbles you could blow with your computer mic on BlowingBubblesintheSky.com. Agency W+K Amsterdam calls the mini-sites "little islands in the internet where fun, unexpected things take place." Coke also just debuted its latest puzzle--with the following riddle:

The opposite of a frown, Turns a bad day upside-down. // There are more than a million, // And less than a trillion. // So many people with so many styles,// You can be part of the O _ _ B _ _ _ _ _ _ S _ _ _ _ _ .com

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 08, 2012
Agency:
Wieden + Kennedy Amsterdam
Client:
Coca-Cola
ECD:
Eric Quennoy
ECD:
Mark Bernath
CD:
Eric Quennoy
CD:
Mark Bernath
AD:
Daniel Maxwell
AD:
Nacho Guijarro
CW:
Daniel Maxwell
CW:
Ivan Cash
Planner:
Amanda Feve
Digital Producer:
Arnaud Ronquillo
Project Manager:
Emma Williamson
Business Affairs:
Barrie Williams
Business Affairs:
Emilie Douque
Digital Production:
Random
Owner:
Daan Lucas
Creative Developer:
Hugo Dechesne
Global Senior Brand Manager:
AJ Brunstein
Social Marketing & Connection Strategy Manager:
Brad Ruffkess
Global Creative Director:
Jackie Jantos

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.