Creativity

Coke Sends a Quarterback 'All the Way' in Super Bowl Spot

Wieden & Kennedy Emphasizes Local Roots

Published on Jan 27, 2014

Editor's Pick

Coca Cola emphasizes its community oriented attitude in one of its two Super Bowl spots. Created by Wieden & Kennedy, the commercial, directed by Jake Scott, was shot in a Green Bay, Wis. suburb. It stars a high school quarterback, Adrian, who goes all the way -- and beyond -- to score a touchdown. The final scene was shot in Lambeau Field, and most of the people starring in the spot are local residents.

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About

Credits

Date
Jan 27, 2014
2D Director/Art Director:
Jeff
Agency:
Wieden + Kennedy Portland
Client:
Coca-Cola
Creative Director:
Hal Curtis
Creative Director:
Antony Goldstien
Creative Director:
Jeff Gillette
Producer:
Anna Smith
Planners:
Nicole Brandell
Planners:
Maria Correa
Comms Planning:
Alex Barwick
Comms Planning:
Kelsey Bozanich
Business Affairs:
Karen Murillo
Project Manager:
Laurie Holtz
Exec. Creative Director:
Joe Staples
Exec. Creative Director:
Susan Hoffman
Head of Production:
Ben Grylewicz
Produciton Company:
RSA Films
Director:
Jake Scott
President:
Jules Daly
Executive Producer:
Tracie Norfleet
Line Producer:
David Mitchell
Head of Production:
Elicia Laport
Sales Rep:
Holly Ross
Editoral Company:
Rock Paper Scissors
Editor:
Adam Pertofsky

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