Creativity

Coke Encourages Recycling In Dhaka With Arcade Game That Runs On Empty Bottles

Machines Let Users Plays A Video Game In Exchange For Used Bottles

Published on Apr 29, 2014

Editor's Pick

To encourage recycling in Dhaka, Bangladesh, Coke created an arcade game powered by empty plastic bottles. To play the video game, users just had to put a used bottle into the machines, which were placed in six different locations around the city. Thousands of bottles were collected, and the plastic turned into pellets for recycling. The initiative was created by Grey Dhaka as part of Coke's ongoing "Where Will Happiness Strike Next?" campaign.

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About

Credits

Date
Apr 29, 2014
Agency:
Grey Dhaka
Client:
Coca-Cola

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