Coke Uses Drones to Deliver Cold Drinks to Migrant Workers in Singapore

Project Aimed to Show Appreciation for Foreign Laborer Community

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In Singapore, Coca-cola has used drones to deliver ice cold cans to 2500 construction laborers -- mainly migrant workers. The project by Ogilvy Singapore, supported by non-profit organization Singapore Kindness Movement, sought to build bridges between Singaporeans and the city-state's 1.3 million-strong migrant worker population that comprises about one third of the country's entire workforce. The workers, who come from countries such as India, China, Bangladesh and Myanmar, were sent handwritten notes of encouragement, from ordinary Singaporeans who were recruited on the street, along with the Cokes. You can read more about the project over at Ad Age.

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About

Credits
Date
May 07, 2014
Agency:
Ogilvy & Mather Singapore
Chief Creative Officer:
Eugene Cheong
Client:
Coca-Cola
Executive Creative Director:
Melvyn Lim
Art Director:
Daphne Tann
Art Director:
Raziff Lau
Copywriter:
Martin Loh
Copywriter:
Augustus Sung
Agency Producer:
Adele Huang
Agency Producer:
Alvin Chin
Agency Producer:
Amanda Zhang
Production Company:
Hogarth Worldwide
Production Company:
OneDash22
Director:
Sanjay Reeves
Category
Industry
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