Creativity

Coca-Cola: Happiness is in the Air

True love.

Published on Feb 14, 2013

Editor's Pick

Coke gets romantic with this adorable commercial featuring "true love," a.k.a cans of the soda, falling from the sky, delivered by red balloons. The ad will debut Valentine's Day, and was created by a 23-year-old director named Hugh Mitton, who won the grand prize during last year's MOFILM contest at the Cannes Festival.

Mitton had responded to a brief from Coke that challenged filmmakers to make "moments of happiness" that could be connected with a holiday or special event. The ad was filmed in Wellington, New Zealand.

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About

Credits

Date
Feb 14, 2013
Client:
Coca-Cola
Director:
Hugh Mitton

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