Creativity

Johnny Kelly Directs Puppets Who Love Movement for Coca-Cola

The Cyranos/McCann Worldgroup Tap Anarchy to Show that Movement Equals Happiness

Published on Aug 14, 2013

Editor's Pick

Director Johnny Kelly, who has already proven himself a master at awesome animation, taps into the animatronic puppet building prowess of model makers Anarchy for a new film for Coca Cola.

Created via The Cyranos agency, part of McCann Worldgroup, the spot, part of Coke's attempt to show that its beverages aren't all bad if they're combined with exercise and movement, features a man who equates happiness with movement, and vice versa, through all the stages of his life. The story is told backwards, starting with the moment he becomes a father, and travels back through other happy moments of his life, from when he got a dog at Christmas, to the time he and his lady conceived his child (that particular moment is especially fun to watch.)

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Credits

Date
Aug 14, 2013
Agency:
The Cyranos for McCann Worldgroup Europe
Client:
Coca-Cola
Group Creative Director:
Leandro Raposo
ECD/Production:
Pablo Colonnese
Creative Director:
David Fernandez
Creative Director:
Jon Lavin
Director:
Johnny Kelly
Production Company:
Nexus
ECD/Production:
Chris O'Reilly
Model Build:
Anarchy

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