Coca-Cola: Happiness Table

Smiles are served in Italy.

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Editor's Pick

Just once, just once we'd like for happiness to strike in our cubicle. It decided to hit Italy instead, for the latest feel good stunt from Coca-Cola, out of Naked Copenhagen. This film directed by Acne's Tobias Granstrom shows one of Coke's now famous delivery trucks making its way to a small Italian plaza, where it deposits a table covered in a red-and-white checked cloth. One by one, dishes cooked on site by celeb chef Simone Rugiati roll out to feed the joyous townspeople and passersby. Viewers are then invited to visit the Facebook app, through which they can send their own dinner invitations to friends.

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Sep 12, 2012
Naked Communications Copenhagen
Tobias Granström
Production Company:
Acne Production
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