Creativity

Coca-Cola: Happiness Table

Smiles are served in Italy.

Published on Sep 12, 2012

Editor's Pick

Just once, just once we'd like for happiness to strike in our cubicle. It decided to hit Italy instead, for the latest feel good stunt from Coca-Cola, out of Naked Copenhagen. This film directed by Acne's Tobias Granstrom shows one of Coke's now famous delivery trucks making its way to a small Italian plaza, where it deposits a table covered in a red-and-white checked cloth. One by one, dishes cooked on site by celeb chef Simone Rugiati roll out to feed the joyous townspeople and passersby. Viewers are then invited to visit the Facebook app, through which they can send their own dinner invitations to friends.

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About

Credits

Date
Sep 12, 2012
Agency:
Naked Communications Copenhagen
Client:
Coca-Cola
Director:
Tobias Granström
Production Company:
Acne Production

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