This Can of Coca-Cola is Smiling At You

Top modified to turn opening into a wide grin

Published on May 31, 2013

Editor's Pick

McCann Milan changes up the top of the Coke can just a tiny bit -- to make a huge difference. When the tab is popped, the normally oval-ish shape is turned into a big, wide grin, making the soda smile back at you every time you open a can. This is the second can-based execution from Coke’s “Open Happinness” campaign this week. Earlier, Ogilvy Paris debuted the “Sharing Can,” a 330 ml. package that could be twisted and split into two so you can split your sugary soda with a friend.

Currently, the Happy Can is just for promotional purposes, used on out-of-home and billboards in Italy. Hopefully it’ll go into production soon so we can feel a little happier while guzzling down calories.

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May 31, 2013
McCann - Milan
Vice Chairperson:
Andreas Dahlqvist
Chief Creative Officer:
Miguel Bemfica
Executive Creative Director:
Lee Tan
Creative Director:
Giovanni Chiarelli
Art Director:
Giovanni Berutti
Roberto Amboldi
Fabio Cimino
LSD Studio
Why Worry Productions
Executive Producer:
Diego Pandisi

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