Creativity

This Can of Coca-Cola is Smiling At You

Top modified to turn opening into a wide grin

Published on May 31, 2013

Editor's Pick

McCann Milan changes up the top of the Coke can just a tiny bit -- to make a huge difference. When the tab is popped, the normally oval-ish shape is turned into a big, wide grin, making the soda smile back at you every time you open a can. This is the second can-based execution from Coke’s “Open Happinness” campaign this week. Earlier, Ogilvy Paris debuted the “Sharing Can,” a 330 ml. package that could be twisted and split into two so you can split your sugary soda with a friend.

Currently, the Happy Can is just for promotional purposes, used on out-of-home and billboards in Italy. Hopefully it’ll go into production soon so we can feel a little happier while guzzling down calories.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 31, 2013
Agency:
McCann - Milan
Client:
Coca-Cola
Vice Chairman:
Andreas Dahlqvist
Chief Creative Officer:
Miguel Bemfica
Executive Creative Director:
Lee Tan
Creative Director:
Giovanni Chiarelli
Art Director:
Giovanni Berutti
Copywriter:
Roberto Amboldi
Director:
Fabio Cimino
Photography:
LSD Studio
Video:
Why Worry Productions
Executive Producer:
Diego Pandisi

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.