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Coke Embraces the Hidden Danish Flag Inside its Logo

Hands out flags to welcome people to the world's happiest country

Editor's Pick

McCann Copenhagen takes advantage of a "hidden flag" within the Coca Cola logo that just happens to be the flag of Denmark, the world's happiest country. The agency created a cute action at a Danish airport that played into the local tradition of bringing flags to welcome people to the country. Except this time, they had flags inside the Coke poster -- letting everyone create a very happy, very Coke, welcome to Denmark.

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About

Credits
Date
May 10, 2013
Agency:
McCann Copenhagen
Client:
Coca-Cola
Vice Chairman/Deputy CCO:
Andreas Dahlqvist
CCO:
Miguel Bemfica
ECD:
Lee Tan
CD:
Mads Ohrt
Art Director:
Eva Wallmark
Art Director:
Michal Sitkiewicz
Art Director:
Gabriel Miller
CW:
Rickard Beskow
CW:
Gabriel Miller
Producer:
Catherine Lee
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