Creativity

Coke Embraces the Hidden Danish Flag Inside its Logo

Hands out flags to welcome people to the world's happiest country

Published on May 10, 2013

Editor's Pick

McCann Copenhagen takes advantage of a "hidden flag" within the Coca Cola logo that just happens to be the flag of Denmark, the world's happiest country. The agency created a cute action at a Danish airport that played into the local tradition of bringing flags to welcome people to the country. Except this time, they had flags inside the Coke poster -- letting everyone create a very happy, very Coke, welcome to Denmark.

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Credits

Date
May 10, 2013
Agency:
McCann Copenhagen
Client:
Coca-Cola
Vice Chairman/Deputy CCO:
Andreas Dahlqvist
Chief Creative Officer:
Miguel Bemfica
ECD/Production:
Lee Tan
Creative Director:
Mads Ohrt
Art Director:
Eva Wallmark
Art Director:
Michal Sitkiewicz
Art Director:
Gabriel Miller
Copywriter:
Rickard Beskow
Copywriter:
Gabriel Miller
Producer:
Catherine Lee

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