In Mad Men's Fictional World, Don Draper May Have Created This Coke Classic

AMC Ends Series With Iconic Ad

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AMC's Mad Men story ended right here, with Coca-Cola's classic "Hilltop" ad that debuted on January 18, 1971. (Spoiler alert) In the final scene of the show's final episode last night, we see Don soaking in the sun's rays while he does yoga on a hillside at an Esalen retreat center, his instructor saying, ""A new day. New ideas. A new you." The show then cuts to the classic Coke ad, suggesting that perhaps Don, after finding himself, returned to his ad career and helped conceive the iconic spot.

Of course, the real story was that McCann Creative Director Bill Backer thought up the ad after observing angry travelers at an airport bonding over bottles of Coke after a frustrating, unexpected detour.

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Feb 03, 1992
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